Warren Z. Colter – Board of Directors
CEO Bauerfeind USA
Warren Colter is an exceptional marketing strategist, collaborative executive leader and gifted coach of talent.
In his six years as a C-Suite executive of Bauerfeind USA, Warren and his team have improved profits, grown total revenue +40% and eCommerce revenue +400% by launching a comprehensive digital strategy and introducing a line of sports products. Most recently Warren led the launch of the GenuTrain NBA Knee Support, officially licensed by the NBA and used by all 30 NBA teams. During the current COVID-19 pandemic, he and his leadership team have prioritized the health and safety of employees while still working to meet fiscal goals.
Warren is a Morehouse Man and a Wharton MBA. He earned a BA in Economics from Morehouse College and a MBA in Marketing from the Wharton School of the University of Pennsylvania. He is member and previous vice chair of the board of the Goethe Zentrum German language and cultural center in Atlanta. Among Warren’s other interests are supporting jazz and blues musicians and venues, independent film, and theater.
Warren and his wife, Cynthia, have one daughter, a healthcare public relations professional.
Warren’s interest in Germany and the local German American business community was piqued by relationships built with Bauerfeind colleagues. He has already started to build relationships with GACF members while supporting key events. Warren especially appreciates the support GACF and its member companies provide for key German language education and cultural organizations that are enjoyed by communities throughout Atlanta.